Starting with Cyber Monday, Camila was able to create a layout without the predictable large sale message that dominates the landscape during the Holiday season. The email generated historic metrics and revenue for LOFT.

Starting with Cyber Monday, Camila was able to create a layout without the predictable large sale message that dominates the landscape during the Holiday season. The email generated historic metrics and revenue for LOFT.

Camila’s first challenge at LOFT.com was to improve the look and feel of product pages. Working closely with the Photo Department, she was able to establish a new set of guidelines for all imagery produced as well as model casting. Camila also expanded the use of banners in product pages in order to elevate aesthetics and enhance user experience.

Camila’s first challenge at LOFT.com was to improve the look and feel of product pages. Working closely with the Photo Department, she was able to establish a new set of guidelines for all imagery produced as well as model casting. Camila also expanded the use of banners in product pages in order to elevate aesthetics and enhance user experience.

Camila was responsible for a complete rebranding of the magazine and helped create a strong and unique aesthetic, as well as build a team of contributors. 

Camila was responsible for a complete rebranding of the magazine and helped create a strong and unique aesthetic, as well as build a team of contributors. 

Village Vines is a resource, a gateway to affordable dining; it balances sophistication with a friendly approach.The proposed design uses an oversized welcome message to suggest a sense of friendliness, and the cursive font evokes a personalized and less removed interaction.

Village Vines is a resource, a gateway to affordable dining; it balances sophistication with a friendly approach.The proposed design uses an oversized welcome message to suggest a sense of friendliness, and the cursive font evokes a personalized and less removed interaction.

Working closely with the EVP of Ecommerce, Camila was instrumental in the initial process of redesigning the website, as well as accessing the role of the digital channel within the company's multi-channel initiative,integrating it into Brooks Brothers' larger background with nearly 200 years of history. Along with the Director of UX, Camila was responsible for leading the redesign of the home page as well as the sectional pages of the site. The old home page (right) lacked content and brand differentiation. Camila's proposal (far right) spoke directly to Brooks Brothers' unique legacy by using original graphic elements found in early catalogs.

Working closely with the EVP of Ecommerce, Camila was instrumental in the initial process of redesigning the website, as well as accessing the role of the digital channel within the company's multi-channel initiative,integrating it into Brooks Brothers' larger background with nearly 200 years of history.

Along with the Director of UX, Camila was responsible for leading the redesign of the home page as well as the sectional pages of the site. The old home page (right) lacked content and brand differentiation.

Camila's proposal (far right) spoke directly to Brooks Brothers' unique legacy by using original graphic elements found in early catalogs.